Solving a Problem With Little or No Information

This is a clip from a recent JSET session with Dr. Steven Safier [Senior VP and CAO of SUBWAY Franchisee Advertising Fund Trust (SFAFT)].  Midway through the session the students became frustrated, feeling as if they did not have enough information to solve the case study. Dr. Safier addresses their concerns by articulating that this is a common situation, normally one does not have all the information needed to make a decision.  See the video for his suggestion of what to do when you need to develop a strategy with limited information.