Madoff and Strategic Planning

Strategic planning is an essential element for the success of any organization. In light of the Madoff scandal and the current economic situation, organizations will need to reevaluate with laser-like precision their vision, structure and strategy. 

The organizations which are not clear on their goals and do not have defined strategies will be forced to close during these economic times.  The situation we are facing can be compared to the concept of survival of the fittest.  The public, being more careful with their money, will scrutinize nonprofits, asking them critical questions about their mission, strategy and impact.

This is an opportunity to pressure nonprofits to be more like a business, showing tangible impact for a minimal amount of money allocation.  Furthermore, organizations need to start thinking of how they can collaborate with other organizations that either target similar populations or develop similar materials, products or services.  Part of this process will require nonprofits to change their language from how much money they spend towards what they achieve. 

Those organizations which are able to demonstrate their effectiveness will gain the public’s support and will survive these tough times.  May we, the public, take this opportunity to help these social enterprises become more strategic, collaborative and ultimately make our world a better place.

Contributed by Meyer Laniado President and Founder of JSET