Are You JSET?
Monday, February 11, 2008 at 06:21PM I recently heard a prominent non-profit leader lauding his organization’s success by saying “we spend 7-8 million dollars annually.” This struck me as odd, because as a businessman, in no way does that define your success; on the contrary, spending more money is seen as a negative. This speaker should not have been boasting about how much money his organization spent, but rather about how they had accomplished all their goals. If they did, could they have done so with fewer resources? Can it be done more effectively? These are questions being asked of the non-profit industry as a whole, from the donors, the public, and sometimes even recipients. For an organization without revenue or even a product, as is often the case with non-profits, it is often difficult to find key performance indicators. Therefore, its effectiveness is not easy to measure.
